Days to Shine
Days To Shine is an event that celebrates opportunity, empowerment, and individual creativity. In 2024, the initiative expanded beyond the Dominican Republic for the first time, debuting in Miami, where TelevisaUnivision developed a corporate-led experience for the expo.
​
The activation was created to inspire motivation and self-belief, showcasing on-screen talent while also reflecting the creativity within every individual. It further elevated the corporate brand through engaging visuals and branding aligned with the event’s theme.
Role: Designer
Year: 2024
Scope: Design, Activation
Creative Concept
Defining the Journey
Days to Shine
Days to Shine is an empowerment and creativity expo that expanded beyond the Dominican Republic for the first time in 2024, debuting in Miami. TelevisaUnivision created a branded experience that brought its talent and corporate presence into the event.
​
The visual direction translated the event’s uplifting theme into a cohesive activation featuring bold graphics, talent imagery, and branded environmental elements designed to engage attendees throughout the space.