Majority Makers ¡Presente!
A political advocacy campaign highlighting the influential role of Latino voters in shaping civic life and political outcomes. As Lead Designer and Art Director, I defined the campaign’s visual identity, establishing its logo, typography, color system, and photography style, and extended it across digital, print, event, and experiential touchpoints.
Role: Lead Designer and Art Director
Year: 2024-2025
Scope: Brand Identity, Campaign Design, Event Branding, Web Design, Digital & Print
Political Advocacy: Majority Makers ¡Presente!
Majority Makers ¡Presente! was created to spotlight the growing influence of Latino voters and the role they play in shaping civic life, culture, and political outcomes.
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The visual direction brought together bold typography, vibrant civic color, expressive imagery, and flexible layouts to create a campaign system with a clear look and feel.
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The campaign rolled out across web, print, presentations, conference graphics, and digital campaign materials.
Client: Political Advocacy
Year: 2022-2024
Scope: Brand Identity, Event Branding, Web Design, Presentation Design
Client: Political Advocacy
Year: 2022-2024
Scope: Brand Identity, Event Branding, Web Design, Presentation Design
