TelevisaUnivision Upfront
TelevisaUnivision’s annual Upfront introduced Casa Cultura, a campaign anchored by “La Cultura Lives Here” and centered on Latino culture, influence, and storytelling in the United States.
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The campaign’s visual direction and design system translated the concept into a bold, flexible language of vibrant gradients, geometric forms, bilingual messaging, and dynamic layouts.
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The system extended across the Upfront presentation, environmental graphics, digital assets, and event materials, creating a cohesive brand experience across both English and Spanish touchpoints. The 2024 event attracted more than 1,200 attendees.
Client: Ad Sales Marketing
Year: 2024-2025
Scope: Campaign Identity, Art Direction, Visual System, Presentation Design, Experiential
TelevisaUnivision Upfront
TelevisaUnivision’s annual Upfront introduced the Casa Cultura campaign, an experiential showcase of Latino culture in the United States. Through bold color, layered texture, and geometric form, the system captured the community’s vibrancy while adapting seamlessly across print, out-of-home, and digital platforms in both English and Spanish.
Role: Lead Designer, Art Director
Year: 2024-2025
Scope: Brand Design, Logo Development, 360 Campaign, Experiential
