Se Habla USA
A bilingual campaign created to engage a new generation of bicultural Latinos. This project reimagined how Univision could show up in digital spaces with bold visuals, modern typography, and culturally rooted messaging. The design celebrated identity and met audiences where they are: online, engaged, and proud of their roots.
Role: Lead Designer & Illustrator
Year: 2019
Scope: Brand Identity, Illustration, Social Media Design, Print & Merchandise, E-Commerce
Se Habla USA
Se Habla USA is a digital-first platform created to celebrate Latino culture and connect with young bilingual audiences across the United States.
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The visual identity extended across social content, illustration, merchandise, and e-commerce, creating a bold and recognizable presence. Within its first year, the Instagram community grew to more than 10,000 followers, while the merchandise collection generated over $25K in sales.
Client: Univision
Year: 2018-2021
Scope: Brand Identity, Art Direction, Illustration, Social Media, Merchandise, E-Commerce
